How to switch regions on iTunes (iPhone)?

I've just updated my iPhone to iOS6 and wanted to update some of my apps. In the App Store and iTunes Store everything is now in dollars instead of pounds and its saying I can't update until I switch iTunes back to UK. I have no idea how to do this.

Go to Store, View My Account, log in, it takes you to the account information page. Under your address it shows the country and follow the link on the right to change the country.

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