My iPhone 4S just shut off on me

I just got my new iphone today and charged it up so it was at 100% charged and so I'm reading some of my fanfiction stories like I normally do and all of a sudden it just goes black no warning or anything just bam blackness and iv read on holding the home and power button for 10 or more seconds iv done that but doesn't work iv had it plugged in all night long it didn't work so please help if you know of anything else or do I have to call it in even tho its brand new? Ty

Take it back to the store.

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