Can I exchange my iPhone for a different colour?

I have two iPhone 7 Pluses (both Rose Gold) but one I purchased and one was given to me in a giveaway. I wanted to gift it to my brother but I don't think he would like Rose Gold. It's perfectly sealed and untouched but it was not purchased directly from Apple. I'm wondering if I could request to exchange it for a matte black one at an Apple store. Would I need paperwork? And if so, what do I need? I just want to change colours. SOrry if the answer is obvious but I just want to be certain.

They won't exchange it

No, they won't swap it over.

Your brother will be getting a free phone worth hundreds of dollars. If he doesn't like the colour then let him worry about adding a suitable protective case to hide the Rose Gold or to sell/trade it and add his own cash to the deal to buy one in a colour he prefers.

Beggars don't get to be choosers!

Nope not going to happen! Why, because with the best will in the world it would leave the store open to being scammed - they don't know you from Adam, and they would have no legitimate means by which to brink the phone into their store inventory!

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