How to completely delete/hide music off Iphone?

I have an iPhone 5 with the ios7 update. I'm wondering how I delete music completely off my phone. I have turned off iTunes match and when I go into "songs" on the music app on my phone I swipe to delete but they don't disappear. If I do not have them downloaded there's a cloud thing next to the song, I just want to hide or delete all the music I don't want on my phone off.

Settings > Music.
Scroll down to "Show all music" and make sure it's turned off.