What really Makes people feel Apple is cool?

Such a weird thing that me, my friends and pretty much everyone who has an iPhone here, in London thinks it's special, I see people in the tube staring at their iPhones, turning it around and watching the product ( like when you buy a new car and you watch it over and over again ) and even myself, I've got an iPhone, iPad, macbook and Apple TV too plus one windows PC and I can never be proud of my PC or my previous android phone I've had as much as I'm proud of having those apple gadgets, I feel it's something special, different and classier then other phones or products but if I think deeper then I realise it's not, it's just a piece of something very usual and normal so I'm wondering, is it really true that apple washes brains so well with their perfect adverts and those little videos when they make something normal like plastic on the 5C sound like its a piece of gold?! What do you guys think?

Best hardware and best design, they have really good tech products.

'tis the best and very reliable

Yes, I agree with you that once think deeper, the iPhone, iPad, Macbook, Apple TV etc. Are just a piece of something very usual and normal, not something unique at all.
1st I think they make use of Psychological, successfully make people believe apple is better, washes brains unconsciously.
2nd they have good strategy, you see apple products are more expensive, makes a illusion that apple is much more advanced and the newest and better than others.
3rd apple using people in your life to do advertise. Those people wealthy, successful and sexy… They have iPhone, so it makes people have an impression that iPhone is good. Actually maybe those people just want to buy an expensive phone to show off.

I guess their adverts work on some, but not all. I have never wanted an apple product. I'm happy with my cheap LG Android phone. I also prefer PCs.