Why do iphones have to be so difficult?

Apple is supposed to be some great innovator. So why, if they clearly make horrible batteries to force their customers to buy new phones all the time, do they have to make getting a new phone so difficult?

Back in the day of keyboard phones, it was easy. I had around 300 contacts. There was an option on my phone to backup my contacts every night. Then when i got a new phone, it knew that since i transfered my service to that phone, it was in fact me, and it gave me my contacts.

Now in this age of technology things are for some reason infinitely more difficult. I guess my contacts are stored in the cloud? But i don't know what that means. And i don't know how i would get my contacts into a new iphone if i got one. And that prevents me from getting a new one.

Or my music. There's no way to easily transfer music not purcahsed by apple from phone to phone. Unless you put every song on your computer onto your phone, it is probably frustrating having to reconstruct your playlist everytime you get a new phone.

WHY? There has to be some easy way to do it.

Or anything else on my phone: the highscore on the game i've spent a year earning. The notes i have on the phone that i've accumulated over a year with important things. My personal calandar that i can't seem to sync without getting the calandars of everyone in my family.

WHY. WHY MUST IT BE So HARD WHEN IT DOESN't HAVE TO BE. THEY ARE STORAGE DEVICES. TRANSFERRING DATA BETWEEN THEM SHOULDNT BE A DIFFICULT THING TO DO.

Because their isheep will buy it.

Good thing it's a free country and you don't HAVE to use one.