1. How can advertisers use psychological appeals?
1. How can advertisers use psychological appeals?
2. What are Ogilvy's great advertising elements?
3. What's the purpose of the headline?
4. What is meant by "copy-style"?
5. What is the big idea? Give an example of a company that had a big idea. It does not have to be the iPhone, but an example of an idea that possibly generated a huge increase in sales.
6. What are the basic means of attracting attention?
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