Do Bob Ross' paints really cost that much?

So aftert downloading the Bob Ross app on my iPhone I found out that only his paints work in the way that they do. As in "allowing you to paint layer on top of layer, without it becoming a mud mixer".

So I searched up his paints, and I found 14 tubes of 37ml, it has all the colours he ever used (or at least most of them). But the problem is, it costs £79.99! Are they really that expensive, or is someone trying to rip people off?

I thought he was all about helping people paint and allowing them to enjoy it without having to learn all the unnecessary stuff. But here I'm looking at someting costing me almost £100, which will last me for about 2 or 3 paintings if I were to use (on average) a canvas of 40" x 50".

Can someone please tell me if they really cost that much, and if so. Is there any possibility in the world that I could somehow get an unused set for much cheaper?

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