Dose anyone know how to transfer photos from a mac to an iphone 5?

I've just bought the phone but don't know how to transfer my pictures from my mac to iphone5

On windows you can just drag and drop with explorer as long as itunes is open, so I'm guessing the mac would have a similiar way.

ITunes. You sync folders of pics to the iPhone using it. Very easy.

Oh & iTunes is free of course
http://apple.com/...com/itunes