Has anyone else noticed that apple commercials don't diss other companys

Every time i see a phone or tablet commercial for a brand other than apple they're always using ipads and iphones and making them look bad but when i see an apple commercial its classy and doesn't refer or hint to another phone company any other people notice or know why this is?

i feel its because iphones and ipads have the reliability and quickness that we all need thus making them a top tier electronic company if not the top electronic company so they don't need to make other brands look worse because they already are. Like the samsung galaxy S4 it's main campaign was how you cantouch the phones together and share but they're was an app for that like 5 years ago on iphone(bump app).
(not talking about pc vs mac only tablet and phone)

That's because iPhone/iPad is an established product with strong market position. As you note with Mac vs. PC, it's not corporate culture - that's a distinct "we're different and better" ad campaign, from the same company. Macs still aren't the dominant computing platform, so they had to make that argument.

It's marketing. I remember this from 1984.

At the time, Apple was attempting to break into the IBM PC market. You have to distinguish yourself from the crowd. The easiest way is to use an us against them attitude.

Apple had a big lead in apps, but the Google Play store were the first to 1 mil (July - Apple 0.9 in June), but Apple app revenues are 3 or 5 times Google's. They have the cash, so they can put out the classier ads. High end apps typically get released on iOS before Android, but for developers this is just a numbers game. They may get more return from Apple than Google, but as the number of Android phones increase, developers will release on both platforms.

Every time a bench mark is put forward, Android catches up and surpasses Apple. The many is always going to do catch the one.

To be honest, I have a GS4, so I'm biased.