How to manage my iPhone 4s without iTunes?

I would like to put music and movies on it, and back it up not through iTunes. Is that possible and what program can do it if possible?

There are plenty of programs out there that will do that i have used copy trans manager for a long time without any trouble, It gives you all that you need to transfer files back and forth without taking your computer hostage.
Plus they have other programs for the iFamily so check them out.
BTW i don't get nothing for the endorsement, but i approve this message… Lol

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