How to buy directly from a manufacturer?

I was wondering how I could reach to a manufacturer to be able to buy their products. Someone in my grade sells Beats by Dre for a lot cheaper because he gets them straight from the manufacturer. So no wholesalers, retailers, etc. Let's say I wanted to buy Adobe software from the manufacturer, or an Apple iPhone. How could I do this? Who would I have to know?

I'm sure he doesn't get them "straight from the manufacturer". What he's probably doing is buying cheap imitation beats directly from a Chinese SCAM Web site.

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