How to get rid of a scratch on the iphone 5 shiny side curves?

My new iphone 5 white came with a scratch

Added (1). Only had it for 3 days but I can't be bothered to transfer from icloud to my iphone 5 again… It takes ages.

You've had it less than a week and it's scratched?

This seems to be a common problem with the new iPhone.

A number of users have complained that they have received scratch iPhones and that the new iPhone 5 also scratches easier then the iPhone 4's.

You could try contacting Apple to see if they would change the iPhone. Tell them that this has been reported as a common problem.

There will be some very nice covers for the phone soon

The 'Sale of Goods Act 1979' in the United Kingdom will apply! Goods should be of merchantable quality & fit for the purpose they were intended for!

You buy an S3.

Rub and polish the shiny side curves of your iPhone 5 with something hard, unbreakable and scratch resistant( simply: Lumia 920) !

You and a lot of other people!
straight from the factory

iPh 4 - antenna problem
iPh 4S - Siri problems
iPh 5 - anodised case (with no protection laquer!)

lets see what Apple does to solve this one.
as soon there will be some very very shabby looking iPh 5's and nice looking (old) iPh 4's!

See the nice video…
http://www.itproportal.com/2012/09/24/could-scuffgate-force-apple-into-an-iphone-5-recall/