How to move a movie from iTunes onto my iPhone?

I purchased the Blu-Ray and digital copy of "Les Miserables". I followed the instructions inside the case to download my purchased movie as a digital copy into iTunes. In my iTunes it shows up under movies. However, it will not play and I can't move it onto my iPhone. Why? I have watched iTunes' tutorial multiple times and I follow the instructions perfectly yet when I move it it doesn't backup. I have the newest iTunes and a new iPhone 5.

Maybe the movie has protection and has not been converted to the format for player and your iPhone, as iTunes can't play it.

Plug the iPhone into iTunes, within your iPhone screen on iTunes click "Video" at the top then click "Move" and it will move the movie onto the right hand side column which is the iPhone.
After this, click "Apply" at the bottom to re-sync with your iPhone.
Hope this helps