How to properly store my iphone charger so that it will stay workable and pristine?

How do I properly store my iphone charger so that it will stay workable and pristine?

Nothing that is used as often as is a phone charger
can be kept pristine.

If you want something to remain 'perfect',
you have to put it away in a safe place
and never touch it.

The best practice is the same for this item
as for anything else:
Handle it with reasonable care,
never bend the wire sharply,
always disconnect it by pulling the plug
rather than by yanking the wire,
and otherwise treat it decently.