How to put my own custom ringtones onto my iphone so that it will be my ringtone?

Hi, I have the iPhone 4S and I've looked up everything on how to put the ringtones on my iPhone, and so far, none have worked. I have an app that you can customize your own music into ringtones, and I have created one that I really like, and I want it as my ringtone. I did the "click and drag" method to drag it into iTunes, and still no tones or ringtones tab. Can somebody please help me, it's getting really frustrating!

Not sure

Pretty sure you can't

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