I have a MasterCard gift card and it won't work

I got a $50 Mastercard giftcard for the holidays, and I wanted to put it on my iPhone
5 and my Apple iD and it says it won't match my banks records? Why won't it work? The card was purchased in Texas and I'm trying to use it in Louisiana is that the problem? Why won't it work? Its also a debit card.

Its GIFT CARD you might need a regular credit card on apple

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