I have a movie in itunes that won't upload to icloud?

Specifically, 'Limitless'. I uploaded it to iTunes via disc, just like I always do. It shows up in iTunes on my laptop, but it shows up nowhere else (iPhone, iPad, etc.). It also does not give me the option to 'Upload to iCloud'. Anyone know how to fix?

If you uploaded it from a disc and didn't pay for it in the iTunes store you can't. ICloud is only for iTunes files.

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