Import pictures from computer to iphone 5?

I have pictures on my pc that i want to send to my iphone 5
i downloaded itunes but still can't see any option that allows me to do that…
so how can i send my pictures to my iphone?

Once your phone is connected to your computer, open up windows explorer & the phone will show up as a drive. The only folder apple allows access to is called "DCIM". Thats were the pics you take with your phone end up. You can simply copy your photos to that folder & they'll be on your phone.