IPhone X costs $999. According to currency conversions it should cost £750, however they are charging £999. Why?

IPhone X costs $999. According to currency conversions it should cost £750, however they are charging £999. Why? - 1

Because people are willing to pay £999

Because the US price is before tax, while the UK price is after VAT. The UK version also includes a longer warranty because they legally have to, while in the US you need to buy AppleCare to get an equal warranty.

Mostly because they can, and they (Apple), knows people will pay anything to get that new phone.

Taxes, import duties, the strength/weakness of the USD to the GBP, etc.