Is the new iphone called x or 10?

Is the new iphone called x or 10? - 1

You pronounce it "ten"

Pronounced ten, but shown as X. As in tenth anniversary.

It is X but pronounced 'ten', it is a marketing trick, where X is the roman numeral for ten. Not very original.

Ten.

The new iPhone call is X and 10 also. Because of x and 10 is same number. X is roman number, when we convert roman x in English that means 10.