Is this apple product I'm trying to buy from Amazon.com a scam?

I'm planning to buy a digital av adapter from amazon, and I'm wondering if it is a scam because although the product says "by Apple" it's sold by xsforu. And something Fanszone.
http://www.amazon.com/...008ZRQNGK/

Do you think it's okay to buy?

Amazon has many companies they promote.
Amazon is highly reputable and will make sure you get what is advertised.

Itsnot a scam.