ITunes syncing help. So ANNOYING?

Just to add one ebook to iBooks on my iPhone, iTunes backs up and syncs EVERYTHING. Why can't it just simply transfer the single file. Is there a way to stop it from doing this. Please help. I have so many apps and pictures that to put one ebook on my phone it takes half an hour.

I haven't synced my iphone In awhile but I think I remember you can check what you want downloaded and only that will be downloaded, I don't know though it could be different since the last time I synced my phone

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