My iPhone won't download music?

So I just got a new iPhone and I plugged it into my PC where I have iTunes but somehow iTunes won't show that I have a device plugged in. It makes a noise to let it know something plugged it but it won't show up on iTunes and it also won't charge plugged to a computer. Someone please help!

Take it back to phone company

Won't charge? Try a different cord first. But you really need to verify you have updated USB device drivers installed on the PC for it to power or recognize the device. There's an Apple specific device driver but you better check for Windows driver's updates too. Best luck.
http://support.apple.com/.../kb/ts1538