My iPhone won't play through my alpine radio?

So I got and alpine ute42bt for Christmas and installed it myself. The radio works fine and sounds great but then I tried to connect my iPhone 4 via USB an it connects, says what song is playing and everything but no music will be playing no matter how high the volume is up. I then tried the auxiliary cable and it doesn't even read my phone. Then I tried to connect it via Bluetooth and it will say its pairing and then my iPhone will say pairing unsuccessful. I then tried it with my iPod touch and my friends iPhone 4S and they both did they same thing. Is this a product malfunction or am I doing something wrong?

Are you putting the head unit on aux? Could be a faulty head unit.

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