Reset my iPhone 5s and now it won't turn on?

I got a new phone today and someone is meant to be buying this phone tomorrow so i went to factory reset the phone but when i did it went completely black and wouldn't turn on or do anything. I plugged it into my computer and went on iTunes, it told me my phone was in recovery mode and that i need to restore it through iTunes and so i did. 2 hours of waiting went by and when it was finished it said my iPhone was not "eligible". Has anyone else had this problem?

Take it to the Apple Store, and reset the whole system

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