Transfer media from SD Card to iPhone 5?

Recently upgraded from a BB Curve 9300 to the iPhone 5. Obviously the iPhone doesn't take an SD Card that I had in my BB so how is it possible to transfer all pictures and videos? I know about music through iTunes.
Any help is much appreciated!

Added (1). Sweet! I'll give it a try, thanks!
Got no end of pics so could take a while.

Copy your sd card into the laptop then from the laptop open your itunes and then copy and paste then and then sync your iphones

Happy daiz brother.

You can use a SD Card reader to copy the media files from your BB to computer, then use iTunes to upload the pictures and videos to your iPhone 5.

For photos, you can make a folder on your computer, then add your photos into this folder, plug in iPod, open iTunes and set the photo destination to the photo folder. And then sync your iPod with iTunes, that's all.

For videos, If your video is already mp4 video, you can import the mp4 video into iTunes at first. Connect your iPhone to computer through USB cable, iTunes will recognize the iPhone automatically, and then go to iTunes menu 'File -> Sync iPhone', the video will be transferred to iPhone. If your video is not iPhone compatible mp4 video, you can follow this step by step guide to convert and sync the video to your iPhone, it's easy to understand and works pretty well for me.

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