What happened to the iPhone 9?
Why did apple skip the iPhone 9
Shut up
Because 789.
Same thing that happened to Windows 9, it's a branding maneuver to jump out of the past and underscore the future-ness of the new product.
In the case of Apple, this year is also the 10th anniversary of the original iPhone.
They didn't skip it. The x is the tenth anniversary phone so obviously they aren't going to call it the 9.
Find something worthwhile to obsess about.
7 8 9
It doesn't exist cause its so bad
The iPhone X naming helps position the device above the regular iPhone 8 without explicitly labeling it "iPhone 10," because most people are simply going to call it the iPhone X and not pronounce it as iPhone ten. Apple knows this, and the company only uses the X logo in its promotional materials. Jony I've says "iPhone ten" in the company's keynote video, but I'd be surprised if we hear Apple explicitly call it the iPhone ten on a regular basis.
This subtle difference makes it clear it's a special edition iPhone, and not an iPhone 10 that's going to make people think they're not getting the latest iPhone if they go for the iPhone 8. Let's face it, the iPhone X is the device people will want, but most will go for the iPhone 8 simply because the X is priced so high.
Microsoft did a similar trick for its Windows 10 naming. The software giant skipped Windows 9 and went straight to Windows 10, but Microsoft did this primarily to encourage Windows 7 users to upgrade. Looking at your PC and seeing Windows 7 when there's a Windows 10 version out makes it seem all that much older, and it's a marketing trick that helped promote free upgrades. Apple's subtle trick does mean that next year's iPhone names are going to get really interesting. Will we see the iPhone 8S, an iPhone 9, or an iPhone XS? Let the guessing games begin.
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