What time does the iOS7 software get released today?

I have an iPhone 5 and it keeps saying my 6.1.4 software is up to date, when iOS7 is supposed to be released today? Any idea on when it's coming out today?

Haha we had the same question but about late afternoon I would be looking at 1-3

It has just turned 6 in the morning in California. The guy has to get out of bed, have some breakfast, travel to work and turn on the updating machine. So in about three hours from now…

http://www.timeanddate.com/worldclock/fixedtime.html?p1=1239&iso=20130918T09&msg=iOS%207%20launch&sort=1