Where is the new Apple streaming service, iTunes Radio?

I have just got the official release of iOS 7 (I've had all the beta's since the start), and iTunes 11.1 both boasting the new streaming service iTunes Radio. I can't find the service on either my mac in iTunes or on my iPhone in iOS 7.

Is it available in the UK? How can I see it? How can I use it?

It isn't exactly new. It has been there since 2001.

It is available through the Internet anywhere. There are buttons along the top of the iTunes window: Songs <> Albums <> Artists <> Genres <> Radio

How to:
At the top menu bar, Help > iTunes Help. Type "Listen to radio" in the search.

Only available in the US.

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