Why are only some Ultraviolet (download copies/codes) films available on itunes?

I've got 4 films on dvd with a code on a slip for an ultra-violet digital copy which i can download onto my account and watch anywhere. When i have downloaded and redeemed each code, two of them have given me the option to also redeem in itunes and add to my itunes account for my iphone/ipad. Why are only some available on itunes as well? Also is the disc to digital service where i can scan a dvd and redeem it for a price only available in the US? I'm in the UK

Some movie studios include an option to redeem your movies and TV shows through iTunes either alongside or instead of your UltraViolet library. Always check the packaging on your discs to ensure you know all of your options when you make a purchase!

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