Why do i have to enter my password for my itunes account every time i go into my music on my iphone?

Every time i open my music app on my iphone 5c it pops up a box telling me to sign in to the itunes store. When i click cancel it keeps popping up until i type my password. It's been happening for about 3 days now and it won't stop happening. Is there any reason for this to be happening? If so, is there a way to stop it from happening? It's really obnoxious having to type my password every time i want to listen to music.

You mean where you purchase? Security measure otherwise anyone could find your phone and start purchasing apps, same if you have kids using it, I'm glad it requires that.

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