Why does my iPhone 4s say no service?

I got my iPhone today at Roger's and I set it up, put my sim card in it, and set it up with iTunes. Yet, it still says "no service" and it also says my sim card is not provisionised. I need my phone by tomorrow morning so Please Help!

You're going to have to go back to the store. I had this same problem.

You need to go back to the store where you purchased it and ask them to activate the sim and account properly

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