Bose earbuds vs standard apple earbuds?

My boyfriend's birthday is coming up and I'm considering getting him Bose earbuds for his iphone/ipod. He already uses standard apple earbuds. The ones I'd be getting are $150 - they have where you can talk on the phone, skip songs, volume etc, an extension cord and an armband for an iPhone.

But they're $150. Are Bose worth it?

In my opinion no ear bud is worth it. None of them or very few can stand up to the rigors of daily use. If not babied the wire closest to the jack severs inside the wrapped cord, causing intermittent sound which can be frustrating. When you make your spend look to see how robust the the cord closest to the jack appears. Unfortunately that is the weak spot to all earbuds, some more than others. He will definitely like what he hears from the Bose compared to the Apple earbuds, and of course it doesn't hurt that it came from you. Good lookin out.