Can't transfer films to itunes to put on iphone

I want to put a film on my iphone 6 plus but for some reason i can't. I know i have to open itunes and click add file to library but when i do that nothing happens. And when i try to drag and drop, the cursor just displays a little notation saying 'link'. I've checked the file format of the film and it's mp4 so i don't know what's wrong. All I want is to watch my films on my iphone.

It's simple - toss the iPhone and ditch iTunes.

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