IPhone 4S crashed? Help, please?

About an hour ago, My brand new, Black 16GB IPhone 4S was working completely fine. I just tried to check for notifications/text messages, and when pressing the home button it would not turn on? I had around 60% battery left on the phone.
I've tried:
-Holding the home and power button at the same time.
-Charging it.
-Holding the home button.

Any ideas on how to fix the situation? Any answers are better than nothing.

My usual answer would be to hold down the home and power button down at the same time for about 10 seconds and see if you see the white Apple logo, but since you've already done that and other usual things that would help this situation, I think the most you can do now is just go tot he Apple store and see if they can help you.

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