IPhone 4s third party usb cable not charging?

Thanks in advance! So I have an iPhone 4S. It's not jailbroken. My apple usb cable (the one that came wjth the phone), broke so I decided to get a longer, more durable third party wire. The other piece (plug) is still the original that fame with my phone. Worked amazingly until I updated the iOS software to the 7. Something version. Now, it won't let me charge my phone or sync to iTunes! I can only charge my phone if my battery does or I **** my phone off BEFORE plugging the wire into it. Is something just wrong with my wire? Or is it absolutely necessary that I purchase a new wire from apple or can I buy a third party one? I heard it had something to do with how Apple is trying to clamp down on third party chargers.
The reason why I want a third party wire is bc the material sucks!

Yup, i don't know how they did it but apple only allows you to charge their phone with THEIR cable, what a pain

(sorry, you have to buy a genuine cable or a really good one thats compatible)

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