Why can't i text an ipad with an iphone?

Been trying to text my friend for a month who has an ipad but my iphone never sends, WHY

Because an iPad is not a cell phone.

You can't text an iPhone.

You can set up each to link to an email address, and use iMessaging to sent messages that way

You can't

Of course you can. Just go into imessage settings and enter an email address (it will still text it, not email it, the email just is an identifier since the ipad isn't a phone). Once you do that, you text that email just like a phone number, and the ipad receives the text message popup. Make sure both have imessage turned on.

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