Apples buy now page is down?

I was going to buy a iphone, off contract, and i got the following message - "we'll be back, we're busy updating the apple store and will be back soon". But its now on the front page, its on the buy now page. Is it because a new product? Or what?

Why are you asking this on the car buying and selling page?

  • Why is Apples service so horrible? For the past few days or even weeks, I've noticed my iPhone 5 has delayed texts and can't even send certain videos. I don't know if I'm the only one having this problem bc some of my friends have told me the same thing. What's up with Apple?
  • Where can i watch Apples keynote 2013? The iPhone 5S and many other apple products are just a few days away. I'm very eager to watch the presentation for the upcoming iDevices where can i watch the 2013 keynote live on September 10 last year apple didn't live stream so i don't think their an option. BTW is anyone else as excited as i'm for the iPhone 5S
  • What's the difference in apples A5X and the A6 chip? I want to know the difference in the new iPads A5X chip and the iPhone 5 A6 chip… I know the iPhone is deadly fast, but is it quad core, dual core or what… And can i get all details about the chip
  • What is Apples policy on fixing Iphones? My phone may have minor water damage. When I charge the phone, it will not turn on, but it does warm up from the charge. When I plug it into my Mac, an error message shows up saying "The USB device is using to much power, we have disabled it, to prevent damage to your computer", which shows me that there's some life left in my Iphone 4S. Will Apple fix a phone if I do not have insurance through my provider? Also, are there any tips/ideas as to what could be wrong with my phone?