Best software to create a 3D web/mobile app?

I'm working on an electronics repair/customization website. What I'd like to achieve is to have a 3d model of an iPhone that is customizable via buttons. I'd like the user to be able to customize the color of different sections of the iPhone that can be customized IRL (home button, screen, housing, frame, etc.). I'd also like the 3d model to be rotatable. I've downloaded a couple free 3d models of iPhones but I'm not sure where to go from there.

I'd like this app. To be accessible via regular web and mobile web.

So what would be the best software to use for this?

3D in a MOBILE web browser… Good luck o_o. Anyway sounds to me like a java applet would be the best approach. Start learning java, work your way up from console programs to applets and 3D…
Once your ready to start the applet, visit: http://www.lwjgl.org/
If you find lwjgl too complicated, You could also use the jMonkey Engine.

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