Best way to buy an iPhone 5S in the UK (In store or online)?

I'm hoping to buy an iPhone 5S (White, 16GB) at the weekend, but I understand that demand is expected to be very high. Would I be more likely to get one if I went to an Apple store (in the afternoon on the 20th or 21st), or would I be better off ordering from there website? If I ordered from their website, would I end up a month long waiting list?

Try to get an online order in as soon as possible to have the shortest wait. That is expected to start at 12:01am PT on the 20th (you'd have to check what time that is in your time zone).

The opening day/weekend would be the hardest to get one by simply walking in (or trying to, with the long lines expected)

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