Bubbles under perfect iPhone screen?

I bought my iPhone five a week ago and I put a screen protector on it and the screen protector is lifting off and I'm noticing underneath the screen protector their actual bubbles on my screen I have not dropped my phone or put it Nearwater so I'm wondering what happened so I contact Apple so they can do about it or can I repair myself any help would be greatly appreciated thank you

You sure it's not your background?