Do you call it iPhone X or iPhone 10?

What will u call it

my feeling is cool people will always call it X although my wife says X

i don't get a good vibe from tim cook when he says 10

I call it a **** phone

Its 10, so I call it 10.

10

10. X is basically the roman numeral for number 10

It's not the letter X but is the Roman numeral for the number ten.

Apple call it the "iPhone ten" so that's what it's called. Anyone calling it the "iPhone eX" is going to seem a bit stupid and ignorant.