How to put just what i want on my iphone 5?

When syncing my new iphone 5 how do i add only the apps and song that i want not all of the stuff that is in the cloud?

Select the ones you want
thats what i did

When you first plug it in you click on your phone and when your on the homepage where it says "Check for updates" and "Restore" scroll down and it'll say "automatically sync all apps" uncheck that box