IPhone 4 Cellular data issues?

I'm trying to turn on the cellular data for apps. I've gone through settings>cellular>use cellular data for but the only thing I can enable the data for it Passbook. I can't figure out how to turn the data on for any of the apps i've gotten from the app store or iMessage or anything

Go to settings>general>restrictions and make sure restrictions isn't enabled, if it is then you must disable it. If you're not allowed to disable the restrictions then ask whoever enabled it to go down to allow changes and enable allow changes.