Trying to convert itunes song to ringtone, file name not showing up with.m4a?

I've found several step by step instructions on how to turn an itunes song into a ringtone for my iphone. I make the song 30 seconds, create an aac version, hit show in windows explorer, but then the next step says change the ".m4a" in the song title file name to ".m4r". The only problem is the file name just shows up with the normal song title, no ".m4a". Any idea what i'm doing wrong?

Windows 7 has it automatically set to any recognized file type extensions aren't shown in the name. In your case to turn that off go to:
Control panel>Appearance and Personalization>Folder Options>View>Scroll down, then uncheck "Hide etensions for known file types"

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