Understand the meaning of complex sentences in English?

I'm having trouble understanding the meaning of the English sentence. It seems difficult to me. I have a paragraph as follows:
"If T-Mobile manages to slow, stop, or reverse customer migration, it would signal increased competition in the wireless service segment. So far, T-Mobile's competitors have continually benefited from the carrier's struggles, adding those customers that T-Mobile regularly shed. The addition of the iPhone, though, as well as novel mobile plan pricing structures, have given the fourth-largest carrier a somewhat better chance to compete against its much larger competitors. "

What is the meaning of the phrase "as well as novel mobile plan pricing structures" is describing? I have tried many times but translates them do not seem to achieve anything. I hope to get an explanation of the native English speakers. I sincerely thank you.

Novel in this context means new, different or interesting.

So 'novel mobile plan pricing structures' could be read as 'new and different mobile plan pricing structures"