What is the difference between apple earbuds an beats earbuds?

What is the difference between the apple earbuds you get for free with a purchase of an iPhone and the new Beats earbuds? I just got Beats earbuds an I compared them to the apple ones and I don't hear a big difference… I paid about 100$ for the Beats and I got the Apple ones for free and I can't seem to find a big difference when i'm listening an comparing the two. I would like to know if i should return the Beats and keep my Apple ones or what. Please tell me if there's somthing I'm missing about the Beats.

Apple earphones are great on apple
and if you wanna hear beats hear it on somethin' that has 'beats audio'
HTC is one…