What would compel anyone to buy the new iPhone?

What would compel anyone to buy the new iPhone? - 1

Added (1). the iPhone SE, not 6s

Personally, I got the 6s and I have loved it more than any other phone. I know the iOS layout and it is easy to just switch between things etc. I also think that it looks cooler than other phones. It is a bit more expensive than some of the rivals and also have been known to break easily but I have not had this problem yet. If you have the money to get the latest one just go for it you won't be dissapointed.

Marketing hype and ignorance. Most people think in a way that they assume Apple came up with this idea first while other smartphones from other companies are nothing but derivatives.

Alot of people will, many like that smaller size because it fits so much easier in pocket. Plus the battery life on SE tested out 2 hours longer then any other phone made today. I like the 6S+ size but thats because my eyes need a larger screen.

Those that don't want a large(r) display, but comparable performance which is what the SE brings.

1) it's cheaper than the typical iPhone.
2) it runs as well as the 6s but at a cheaper price.
3) it's time to upgrade.
4) they want to try the brand for the first time and this is a great "entry" price.