When did Minecraft become so popular with younger kids?

Is it mainly because they all have iPhones and ipads now so they play the pocket edition and not the PC? My younger cousins are obsessed with it but they didn't even know it was a PC game because they had the app

Because it is so simple! Think about it!

It is an ugly old game.nobody plays that anymore!

It's attractive to people of all ages. It probably has to do with the fact that, while yes it is simple, it also allows people to tap into their creative abilities.

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